Marketing Generalist
We are looking for a Marketing Generalist (m/f/d) to join our team in Leinfelden-Echterdingen (near Stuttgart) or Neustetten near Rottenburg am Neckar as soon as possible, either part-time (min. 50%) or full-time. You will work in a hybrid model, which allows you to mix office and remote working days.
As an experienced Marketing Generalist (m/f/d), you will be responsible for digital marketing at netcare – both conceptually and operationally. You will work closely with the management team and develop measures that contribute to both market positioning and employer branding.
You can expect a varied position at an IT service provider focusing on digital solutions for enterprise customers – pragmatic, agile and successful in the market for over 20 years. With almost 100 employees in Germany and Serbia, we implement projects for customers in e-commerce, the automotive industry and the public sector.
Our current marketing consists mainly of selective measures and a lot of potential, which we now want to expand in a structured way – with you.
As an experienced Marketing Generalist (m/f/d), you will be responsible for digital marketing at netcare – both conceptually and operationally. You will work closely with the management team and develop measures that contribute to both market positioning and employer branding.
You can expect a varied position at an IT service provider focusing on digital solutions for enterprise customers – pragmatic, agile and successful in the market for over 20 years. With almost 100 employees in Germany and Serbia, we implement projects for customers in e-commerce, the automotive industry and the public sector.
Our current marketing consists mainly of selective measures and a lot of potential, which we now want to expand in a structured way – with you.
What you’ll be doing:
- Developing and implementing a practical digital marketing strategy in close consultation with management
- Supporting, maintaining and further developing our website in terms of content and organisation, with support from the development team as required
- Planning, implementing and monitoring paid campaigns (e.g. Google Ads, LinkedIn)
- SEO/SEA: From keyword research to on-page/off-page optimisation to performance monitoring
- Creating and editing content (website, blog, LinkedIn, white papers, etc.) in collaboration with colleagues
- Developing and optimising landing pages for campaigns and target groups
- Monitoring and evaluating new digital marketing trends – e.g. AI overviews on Google, new visibility features, generative content tools
- Working closely with the HR and sales teams on employer branding and lead generation
When?
asap
Marketing experience?
perfect
What we offer:
- A responsible role with high visibility within the company
- Collaboration with management on an equal footing – clear, direct, decisive
- Our hybrid working model with a mix of office and remote working days
- An open, relaxed and at the same time constructive and goal-oriented corporate culture without excessive bureaucratic processes
- Room for further development – both in terms of content and perspective
- Team events designed with a lot of love
get2gether?
often
Very good English skills?
yes
What you bring to the table:
- Several years of solid experience in digital marketing, ideally in a B2B environment
- Very good knowledge of web analytics tools (e.g. Google Analytics or similar)
- Experience with content management systems, preferably WordPress or Headless CMS
- Independent, structured way of working with a focus on implementation – in close coordination with stakeholders
- Very good German (at least C1) and confident English
hands-on?
ideal
let's start?
apply now
Bonus points for:
- Tech affinity: You are analytical, digitally literate and feel comfortable in technical environments
- Creative sensitivity and conceptual strength
How do I apply?
Conveniently online. Simply click on "Apply now" and follow the next steps. We are looking forward to it and are very excited about your application.
Questions?
Feel free to contact our Talent Team. Either by e-mail to talents@netcare.de or by phone at +49 7472 9677-370.
