You will work in a hybrid model that allows you to combine office and remote work days.

As a Marketing Generalist at netcare GmbH, you combine strategy with implementation: Together with management, Business Development and Sales, you develop measures that strengthen our positioning, generate new contacts and create qualified leads for Sales. At the same time, you get hands-on yourself – from LinkedIn content and website updates to campaigns and landing pages, as well as analysis and optimization.

You can expect a varied position at an IT service provider focused on digital solutions for enterprise customers – pragmatic, agile and successfully established in the market for more than 20 years. With around 100 employees in Germany and Serbia, we implement projects for customers from the e-commerce, automotive and public sectors. Our Marketing has a lot of potential, and you can play a key role in developing it further in a structured, creative and results-oriented way.

• Developing and prioritizing a practical B2B marketing strategy with a focus on visibility, demand generation and qualified leads

• Managing, maintaining and further developing our website in terms of content and organization, with support from the Development team or external partners where required

• Planning and creating content for LinkedIn, the website, blog, campaigns and sales materials, such as posts, carousels, landing pages, expert articles or concise downloadable assets

• Planning, implementing and monitoring digital campaigns, particularly via LinkedIn, Google and other suitable channels

• Working closely with Business Development and Sales: jointly developing target groups, messaging, campaign ideas, lead definitions and handovers with colleagues

• Implementing SEO and SEA measures, from topic and keyword research and on-page optimization to analyzing visibility, traffic and conversions

• Using web analytics, CRM and marketing automation tools to make campaigns and lead journeys measurable and continuously improve them step by step

• Developing simple workflows for lead capture, nurturing, segmentation and reporting

• Bringing fresh ideas to the company, getting colleagues excited about Marketing and coordinating external service providers or partners where required

• A responsible role with high visibility within the company
• Direct collaboration with management, Sales and Business Development
• Our hybrid working model with a mix of office and remote work days
• An open, relaxed and at the same time constructive and goal-oriented company culture without oversized bureaucratic processes
• Room for further development, both professionally and in terms of future prospects
• Team events thoughtfully designed with lots of care
• 30 or more days of vacation

• Several years of solid experience in Digital Marketing, Content Marketing, Demand Generation or a B2B environment
• Creativity in developing topics and formats, combined with the ability to implement content quickly and independently
• Basic knowledge of SEO, SEA and performance marketing, as well as experience with Google Ads, LinkedIn Campaign Manager or comparable platforms
• Experience with web analytics, CRM and marketing automation, such as Google Analytics, SalesViewer, HubSpot, Pipedrive, Salesforce, Brevo, Mailchimp or comparable tools
• Reliable organization of website content, landing pages and content projects
• Understanding of lead generation, lead qualification and simple marketing and CRM workflows
• Confident communication skills and a strong interest in working with different teams, especially Sales and Business Development
• Independent and structured way of working with a strong focus on implementation, even when managing several topics in parallel
• Very good German (at least C1) and confident English skills

• Experience in a B2B, IT, software, SaaS or consulting environment
• Experience with WordPress, headless CMS or comparable content management systems
• Experience with partner marketing, co-marketing or joint campaigns with technology and sales partners
• Knowledge of creating graphics or social media assets, for example with Canva or Adobe Express

• Feel free to supplement your application documents with a few campaigns, projects, or work samples that you are proud of

How do I apply?

Conveniently online. Simply click on "Apply now" and follow the next steps. We are looking forward to it and are very excited about your application.

Apply now

Questions?

Feel free to contact our Talent Team. Either by e-mail to talents@netcare.de or by phone at +49 7472 9677-370.